Quadient B2B Outbound Lead Generation

About the company

Quadient is a global software company specializing in Customer Communications Management (CCM). Their SaaS solutions—including Inspire Evolve, Inspire Flex, and intelligent forms—help enterprise clients manage high-volume internal and external communications efficiently while ensuring compliance and personalization. Quadient serves enterprises with complex communication workflows, including financial institutions, healthcare providers, and service organizations.

Challenges

• Reach enterprise accounts managing over ±50K communications per month across multiple channels
• Identify and engage decision-makers in highly structured organizations with complex approval workflows
• Navigate multi-stakeholder sales cycles while clearly communicating the value of Quadient’s CCM solutions
• Deliver measurable results through targeted outreach for new business opportunities
  

Solutions

• Targeted account mapping to identify enterprises with high-volume communications and complex workflows
• Multi-channel outbound strategy via email, LinkedIn, and phone with personalized messaging tailored to IT, operations, and communications teams
• Highlighted Quadient’s value proposition: automation, efficiency, compliance, and scalability of CCM processes
• Rigorous meeting qualification and preparation to ensure discussions were relevant and productive
  

Performance

• 40 qualified meetings booked with enterprise accounts across France
• Engaged key decision-makers responsible for internal and external communications management
• Pipeline consistently filled with high-value opportunities ready for Quadient’s sales team
  

Outcomes

• Validated market interest in Quadient’s CCM solutions for high-volume enterprise communications
• Provided a repeatable framework for multi-channel outbound lead generation campaigns
• Strengthened Quadient’s positioning in the French market among enterprises with complex communication needs
  

Key metrics

• Meetings scheduled: 40
• Region: France
• Account tier: Enterprises with high-volume communications (> ±50K/month)
• Personas: IT, operations, and communications decision-makers
• Channels: Email, LinkedIn, Phone
• Project duration: 2023–2025