Etonas B2B Leads List Building + Email Outreach

About the Company

Etonas, UAB, is a Lithuania-based logistics company specializing in parcel delivery and courier services. Originally serving business clients, Etonas now supports individual e-commerce shipments across Lithuania, Latvia, and Estonia. Their services are fast, reliable, and easy, with digital tools enabling quick parcel preparation and tracking.

Challenges

• Expand Etonas’ presence in the Baltic e-commerce market.
  Identify decision-makers at e-commerce shops interested in reliable parcel delivery.
• Achieve high engagement from leads while maximizing potential customer conversion.

Solutions

• Built a targeted lead list of 500 e-commerce shops across Lithuania, Latvia, and Estonia.
• Conducted personalized email outreach highlighting Etonas’ fast, reliable, and easy delivery solutions.
• Optimized internal processes for e-commerce clients, supporting lead follow-ups and engagement.
• Implemented multi-touch engagement, including follow-ups, to qualify potential customers.

Performance

• Leads contacted: 500 e-commerce shops
• Reply rate: ~40%
• Potential customer conversion: 50% of replies
• Channels: Email outreach
• Project duration: May–June 2024
  

Outcomes

• High engagement: Significant response from targeted e-commerce shops.
• Qualified prospects: Half of respondents became potential customers.
  Market insights: Provided actionable intelligence on regional e-commerce logistics needs.
  Repeatable framework: Established a structured lead generation and outreach process.
  Digital process support: Assisted Etonas in streamlining e-commerce shipment processes.
  
  

Key Metrics

• Leads targeted: 500
• Region: Lithuania, Latvia, Estonia
• Personas: E-commerce decision-makers
• Channels: Email
• Conversion: 50% of replies
• Project duration: May–June 2024