Software Development

Copla B2B Outbound Sales & Pre-Event Sales Development

Meetings scheduled
150

‍About the company

Copla is a Lithuania-based SaaS startup specializing in cybersecurity and compliance automation. Their platform helps fintech companies with EMI licenses across Europe stay audit-ready and reduce compliance workload by up to 80%. Copla combines automated workflows for frameworks like ISO 27001, SOC 2, DORA, NIS2, and GDPR with fractional CISO support to guide clients through complex security and compliance processes.

Challenges

  • Reach CTOs and CISOs at EMI-licensed fintech companies across Europe
  • Navigate multi-stakeholder decision-making in IT, security, and compliance teams
  • Clearly communicate the value of Copla’s automated compliance platform and fractional CISO support
  • Generate qualified meetings ahead of fintech events to maximize networking and sales opportunities

Solutions

  • Targeted account selection and persona mapping for CTOs and CISOs
  • Segment-specific messaging emphasizing workload reduction, cost savings (€60,000+ per year), audit readiness, and expert guidance
  • Full multichannel outbound strategy across email, LinkedIn, and phone with highly personalized first-touch messaging
  • Pre-event lead development to warm up decision-makers, ensuring meetings were relevant and high-quality
  • Rigorous meeting qualification and detailed handover for Copla’s internal sales team

Performance

  • 150 qualified meetings scheduled with fintech companies across Europe
  • Engaged key decision-makers (CTOs and CISOs) across multiple countries
  • Consistent week-by-week pipeline growth aligned with sales and event schedules

Outcomes

  • Validated demand for Copla’s compliance automation and fractional CISO services in the European fintech market
  • Accelerated pipeline growth with pre-qualified leads ready for outbound and event-driven campaigns
  • Reusable outreach templates and multichannel playbooks for future campaigns

Key metrics

  • Meetings scheduled: 150
  • Regions: Europe
  • Account tier: Fintech companies with EMI licenses
  • Personas: CTOs, CISOs
  • Channels: Email, LinkedIn, Phone (cold call)
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