Point One International B2B Leads List Building

‍About the Company

Point One International is a globally operating company specializing in international market trade management and global sourcing. They support SMEs with market entry, procurement, locating suppliers, localization, sales outsourcing, and end-to-end trade solutions. With multilingual experts and offices across Europe, the Americas, and Asia, Point One helps businesses navigate cross-border challenges efficiently and securely.

Challenges

• Expand Point One’s 3PL and trade management services in the Baltics (Lithuania, Latvia, Estonia) and Bulgaria.
• Identify and engage decision-makers in e-commerce and non-CPG companies.
• Deliver measurable results through multichannel outreach in complex international sales environments.
  

Solutions

• Built a targeted lead list across Lithuania, Latvia, Estonia, and Bulgaria.
• Conducted a full multichannel outbound campaign including email, LinkedIn, and phone outreach.
• Personalized messaging emphasized Point One’s 3PL, procurement, and market entry expertise.
• Focused on qualification of prospects to ensure high-value and relevant meetings.
  

Performance

• Meetings booked: 59
• Target Regions: Lithuania, Latvia, Estonia, Bulgaria
• Target Companies: E-commerce and non-CPG companies
• Channels: Email, LinkedIn, Phone
• Project Duration: March–October 2024
  

Outcomes

• High engagement: 59 qualified meetings with targeted companies.
• Validated market demand: Confirmed interest in Point One’s international trade and 3PL services.
• Actionable insights: Provided intelligence for future outbound campaigns and market expansion.
• Repeatable process: Established a multichannel lead generation framework for international B2B sales.
  

Key Metrics

• Meetings booked: 59
• Regions: Lithuania, Latvia, Estonia, Bulgaria
• Target personas: Decision-makers in e-commerce and non-CPG companies
• Channels: Email, LinkedIn, Phone
• Project Duration: March–October 2024