Fintech and platform software

Nordstreet (Crowdsofts) B2B Outbound Sales Development

Meetings scheduled
56

About the company

Crowdsofts builds white-label crowdfunding and investment platforms used by European fintech brands such as Nordstreet. The technology supports regulated markets and enterprise-grade reliability with a focus on growth enablement.

Challenges

• No dedicated outbound engine to open doors in legal, energy, and logistics segments

• Need to operate in regulated environments and build trust quickly

• Requirement for local market fluency across Germany, Austria, and Switzerland plus the United Kingdom

Solutions

• Go-to-market strategy for DACH and the United Kingdom with clear segment and persona focus

• Message kits for law firms, energy, and logistics that speak to compliance, speed to launch, and total cost of ownership

• Multi-channel outreach across phone, email, and LinkedIn using German and English where appropriate

• Use of credible proof points drawn from client platforms such as Nordstreet, including supervision by the Bank of Lithuania and alignment with EU crowdfunding regulation

• Rigorous meeting qualification and handover with briefs for the Crowdsofts team

Performance

• 56 qualified meetings with decision makers at law firms and at energy and logistics companies across DACH and the United Kingdom

• Consistent week by week booking pace through the entire program period

• Clean pipeline records and follow up plans supplied for every meeting

Outcomes

• Validated positioning of Crowdsofts for legal, energy, and logistics buyers

• Partner and client opportunities created in the German speaking markets and the United Kingdom

• Reusable playbooks and templates for future campaigns

Key metrics

• Target segments law firms, energy companies, logistics firms

• Regions DACH and the United Kingdom

• Channels phone, email, LinkedIn

• Program period from July 2023 to November 2023

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