‍About the company

Green Landscaping Group is a publicly listed Swedish company specializing in outdoor environments and infrastructure. The company focuses on sustainable, safe, and high-quality landscaping and maintenance solutions across the Nordics, helping communities thrive through better-managed outdoor spaces.

Challenges

• Expand Green Landscaping Group’s presence in the Baltic market, specifically Lithuania
• Identify off-market acquisition targets that matched strategic investment criteria
• Build trust and relationships with privately-owned local companies not actively seeking a sale
• Navigate language and cultural differences to ensure meaningful conversations with owners
  

Solutions

• Created an “Ideal Acquisition Profile” based on company revenue, employee count, location, and industry instead of a typical ICP
• Conducted multi-channel outreach via email and LinkedIn, emphasizing strategic partnership, exit opportunity, and investment discussions
• Supported live and online meetings with translation assistance and sales process guidance
• Offered insights on companies that were unsuitable targets, prioritizing prospects with high acquisition potential
• Provided a strategic briefing for Green Landscaping Group’s marketing team to guide ongoing M&A outreach
  

Performance

• Out of 27 identified contacts, 23 qualified meetings were successfully booked with local company owners
• Strengthened the client’s local presence by assisting in live and online meetings, helping with translations, and guiding relationship-building
• Local market insights enabled more efficient targeting and higher-quality interactions

Outcomes

• Validated the M&A outbound outreach model as a high-intensity, sprint-style engagement
• Built strong relationships with key Lithuanian business owners and decision-makers
• Provided actionable intelligence for future acquisitions and market expansion in the Baltics
  

Key metrics

• Meetings booked: 23/27
• Region: Lithuania
  Target companies: Landscaping and infrastructure maintenance businesses
• Personas: Company owners/founders
• Channels: Email, LinkedIn, live & online meetings
• Project completion: 2025