Travel Health (EU & SG, 2024)

About the Company:

Healt4Travel is a healthtech/traveltech startup operating between Finland and Singapore, offering health-related products and services for travellers, including travel health insurance. Its platform connects travellers with private medical care abroad, removing the middlemen that add no value for the end patient.

Client's Challenges:

• Build a qualified meeting pipeline in core European markets: Germany and France first, then the Netherlands and Belgium, plus Singapore.
• Reach two very different buyer groups at once: private medical clinics that treat international travellers, and large, globally operating insurers (1,000+ employees) offering group/corporate health insurance.
• Enter markets where the company had no brand recognition, in a sensitive, trust-driven industry (healthcare).
• Deliver a consistent flow of meetings across multiple countries and languages from a single outsourced campaign.

Solutions and Key Takeaways:

• Built targeted contact lists of private medical clinics in Germany and France and large international insurers across the DACH and Benelux regions.
• Ran a full multichannel campaign combining personalized email and LinkedIn outreach.
• Split messaging by audience: operational benefits of traveller-patient acquisition for clinics, and cost-of-care coordination and claims efficiency for insurers.
• Sequenced outreach across all five target markets (Germany, France, Netherlands, Belgium, Singapore) to keep a continuous meeting flow rather than isolated bursts.
• Secured 60 qualified meetings across five markets in a single year of campaigning.
• Opened two hard-to-reach verticals at once: private healthcare providers and enterprise insurance.
• Established Healt4Travel's presence in Germany and France, its two priority markets, without any local sales team.
• Created a durable pipeline of clinics and insurers for follow-on expansion across DACH and Benelux.

Performance:

• Qualified meetings booked: 60
• Target segments: Private medical clinics; large global insurers (1,000+ employees)
• Target markets: Germany, France, Netherlands, Belgium, Singapore
• Channels: Email, LinkedIn
• Year: 2024
• Target personas: Clinic directors and managers at private medical clinics; insurance and group-benefits decision-makers at large global insurers
• Service: B2B Outbound Lead Generation (full multichannel)