Electronica 2024 (Munich)

About the Company:

Soldered (Soldered Electronics) is a Croatia-based hardware company that designs and manufactures open-source electronics, including development boards, sensors, modules, and e-paper displays, and offers end-to-end Electronics Manufacturing Services (EMS): PCB assembly, testing, programming, and packaging. With 200+ in-house designed products and 225,000+ units delivered to 80+ countries, Soldered serves both maker/hobbyist and B2B hardware manufacturing customers.

About Electronica 2024:

Electronica, held in Munich, is one of the world's largest trade fairs for electronics components, systems, and applications, drawing tens of thousands of attendees.

Client's Challenges:

• Build a meeting pipeline for Electronica 2024 in Munich, one of the world's largest trade fairs for electronics components, systems, and applications.
• Reach decision-makers across electronics manufacturing, semiconductors, and machinery, a broad and highly technical audience.
• Stand out in a massive show (Electronica draws tens of thousands of attendees) where most vendors compete for the same buyer attention.
• Convert a very large contact pool into a workable, qualified in-person meeting schedule.

Solutions and Key Takeaways:

• Built a high-volume targeted list of 2,940 Electronica 2024 attendees across electronics manufacturing, semiconductors, and machinery segments.
• Ran a multichannel email + LinkedIn campaign with messaging tailored to Soldered's EMS and custom hardware manufacturing capabilities.
• Positioned Soldered's in-house design and manufacturing capacity (200+ products, EU-based production) as a differentiator against generic component suppliers.
• Sequenced outreach to peak before the Munich show dates, with follow-up sequences for non-responders across the large list.
• Secured 15 qualified meetings at one of the largest electronics trade fairs globally, engaging a broad cross-section of manufacturing and semiconductor buyers.
• Reached the largest contact pool of Soldered's event campaigns to date (2,940 contacts), maximizing brand exposure across the show's technical audience.
• Generated 175 replies, providing a sizeable pipeline of engaged prospects beyond the booked meetings for post-event follow-up.
• Confirmed that broad, high-volume outreach at large trade fairs trades meeting-conversion efficiency for maximum reach and pipeline depth.

Performance:

• Contacts reached: 2,940
• Total replies: 175 (5.95% reply rate)
• Qualified meetings booked: 15
• Target segments: Electronics Manufacturing, Semiconductors, Machinery
• Channels: Email, LinkedIn
• Event: Electronica 2024, Munich
• Target personas: Decision-makers in electronics manufacturing, semiconductors, and machinery
• Event: Electronica 2024 (Munich)