Advertising & Health Insurance Marketing
Medicare Leads (US, 2023-2025)
Meetings booked
51
About the Company:
Inulti is a Lithuania-based advertising platform that provides insurance sellers with exclusive Medicare leads and inbound calls. Its clients are US insurance agencies and brokers selling Medicare Advantage and ACA (Affordable Care Act) health plans.
Client's Challenges:
- Reach an ultra-narrow, US-only ICP: insurance agencies and insurance brokers whose focus is selling Medicare Advantage plans, plus ACA-focused sellers, concentrated in Florida.
- Break into a highly regulated, trust-sensitive industry where third-party marketing vendors are scrutinized.
- Bridge the distance: a Lithuanian company selling into Florida's competitive insurance market, with timezone and cultural gaps.
- Find decision-makers at agencies that actually buy third-party lead programs, filtering out the majority that generate leads in-house.
Solutions and Key Takeaways:
- Built tightly filtered lists of US insurance agencies and brokers specializing in Medicare Advantage and ACA plans, with a Florida concentration.
- Ran a full multichannel email + LinkedIn campaign focused on the economics of exclusive leads and inbound calls versus shared, recycled lead lists.
- Positioned Inulti's exclusivity model as the core differentiator in a market burned by shared-lead vendors.
- Iterated targeting between Medicare Advantage and ACA segments to find the higher-converting buyer group.
- Secured 51 qualified meetings with US insurance agencies and brokers over the engagement, a sustained multi-year pipeline rather than a one-off burst.
- Validated that even an ultra-niche ICP can support high meeting volume when targeting is precise and messaging speaks the industry's language.
- Established Inulti as a credible lead partner in the competitive Florida Medicare market.
- Delivered a durable agency contact base for ongoing expansion into adjacent US insurance segments.
Performance:
- Qualified meetings booked: 51
- Target segments: US insurance agencies; insurance brokers (Medicare Advantage and ACA focus)
- Target market: United States, concentrated in Florida
- Channels: Email, LinkedIn
- Period: 2023 - 2025
- Target personas: Owners and sales leads at US insurance agencies and Medicare/ACA-focused brokers
- Market: United States (Florida focus)
- Service: B2B Outbound Lead Generation (full multichannel)
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