SPS Nuremberg

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About SPS:

SPS (Smart Production Solutions), held in Nuremberg, is Europe's leading industrial automation trade fair, drawing decision-makers in industrial automation, motion control, and connectivity.

Client's Challenges:

• Generate qualified meetings ahead of SPS (Smart Production Solutions), Europe's leading industrial automation trade fair in Nuremberg.
• Reach decision-makers in industrial automation, motion control, and connectivity who are inundated with pre-show outreach.
• Differentiate Bardin's AI deployment platform in a market saturated with traditional automation vendors and integrators.
• Ensure meeting density during a 3-day show window with limited attendee availability.

Solutions and Key Takeaways:

• Built a targeted list of 714 SPS attendees across industrial automation, motion control, and connectivity segments.
• Ran a sequenced email + LinkedIn campaign timed to peak before the November show dates.
• Personalized outreach around each prospect's automation stack and specific motion control or connectivity challenges.
• Positioned Bardin's AI agents as a way to scale application engineering capacity without adding headcount, a message that resonated with integrators facing talent shortages.
• Booked 31 qualified meetings, filling Bardin's SPS schedule with high-intent automation buyers.
• Achieved a 13.0% reply rate, well above B2B cold outreach benchmarks.
• Identified motion control integrators as the highest-converting segment, informing future campaign targeting.
• Built a reusable contact database for follow-on SPS campaigns and ongoing nurture.

Performance:

• Contacts reached: 714
• Total replies: 93 (13.0% reply rate)
• Qualified meetings booked: 31
• Target segments: Industrial Automation, Motion Control, Connectivity
• Channels: Email, LinkedIn
• Event: SPS, Nuremberg
• Target personas: Decision-makers in industrial automation, motion control, and connectivity