Solar & Storage Live (Riyadh)

About the Company:

Tiltsun is a Lithuanian robotics company building the first self-contained robotic solution for installing utility-scale solar farms. Tiltsun's robots install solar parks up to 25x faster than manual crews and cut the levelized cost of energy (LCOE) by around 40%, helping solar developers and EPCs deploy faster, cut costs, and minimize land use.

About Solar & Storage Live:

Solar & Storage Live, held in Riyadh, is the flagship solar event for the Saudi and wider Gulf market, drawing decision-makers from the EPC companies, project developers, and construction companies driving utility-scale solar builds in Saudi Arabia.

Client's Challenges:

• Build a qualified meeting pipeline ahead of Solar & Storage Live in Riyadh, the flagship solar event for the Saudi and wider Gulf market.
• Reach decision-makers at EPC companies, project developers, and construction companies, the three buyer groups driving utility-scale solar builds in Saudi Arabia.
• Break into a market where Tiltsun had no local presence or brand recognition, and where relationships and in-person trust matter heavily.
• Stand out in a market undergoing massive national investment in solar (Saudi Vision 2030 programs), where every vendor is competing for the same project owners.

Solutions and Key Takeaways:

• Built a tightly targeted list of 257 contacts across EPC companies, developer companies, and construction companies active in Saudi solar.
• Executed a multi-touch email + LinkedIn sequence (514 total touches, roughly two per contact) focused on the economics buyers care about: installation speed, labor cost, and LCOE reduction.
• Tailored messaging per segment: installation capacity and project timelines for EPCs, ROI and LCOE for developers, and labor productivity for construction companies.
• Timed outreach to peak before the Riyadh show dates to lock in on-site meetings.
• Secured 15 qualified meetings with EPC, developer, and construction decision-makers at Solar & Storage Live Riyadh.
• Achieved a 30.0% reply rate, among the highest across GrowTech pre-event campaigns, driven by a small, precisely targeted list and market timing aligned with Saudi solar investment programs.
• Validated the Saudi/Gulf market appetite for robotic solar installation, a key step in Tiltsun's expansion beyond Europe.
• Built a contact base of Saudi solar buyers for follow-on Gulf campaigns and ongoing nurture.

Performance:

• Contacts reached: 257
• Total sequence touches: 514
• Total replies: 77 (30.0% reply rate)
• Qualified meetings booked: 15
• Target segments: EPC companies, Developer companies, Construction companies
• Channels: Email, LinkedIn
• Event: Solar & Storage Live, Riyadh
• Target personas: Decision-makers at EPC, developer, and construction companies in Saudi solar