Relativity Fest 2024 (Chicago)

About the Company:

Clarity (getclarity.ai) is an AI-powered hiring fraud prevention platform that protects organizations from fraudulent candidates across the full hiring lifecycle: application verification to remove fake and AI-generated personas from recruitment pipelines, AI deepfake detection in video and audio interviews, AI cheating detection during skills assessments, identity confirmation before new hires gain access to sensitive data, and proxy-candidate detection. Clarity's security overlay embeds directly into existing talent acquisition and onboarding flows, giving hiring, IT security, and talent acquisition teams continuous protection against bad actors.

About Relativity Fest 2024:

Relativity Fest, held in Chicago, is the flagship conference for the legal data and eDiscovery community, drawing decision-makers from law firms and eDiscovery providers.

Client's Challenges:

• Build a qualified meeting pipeline ahead of Relativity Fest 2024 in Chicago, the flagship conference for the legal data and eDiscovery community.
• Reach decision-makers at law firms and eDiscovery providers, a niche, relationship-driven buyer group with high expectations for personalization.
• Cut through a saturated pre-show outreach environment where many legal tech vendors compete for the same attendee base.
• Convert a small, high-intent list into a dense in-person meeting schedule during the show window.

Solutions and Key Takeaways:

• Built a targeted list of 300 Relativity Fest 2024 attendees across legal firms and eDiscovery providers.
• Ran a tightly personalized email + LinkedIn campaign, tailoring messaging to eDiscovery workflow pain points rather than generic outreach.
• Prioritized quality and relevance over volume, matching the niche, high-value nature of the legal/eDiscovery buyer audience.
• Sequenced outreach to peak ahead of the Chicago show dates, maximizing meeting confirmations during the event.
• Secured 39 qualified meetings from a list of just 300 contacts, a 13% contact-to-meeting conversion, one of the strongest ratios across GrowTech's pre-event campaigns.
• Achieved a 26.7% reply rate, driven by tight ICP focus and high message relevance for the legal/eDiscovery audience.
• Validated that small, precisely-targeted lists can outperform high-volume approaches in relationship-driven, niche verticals like legal tech.
• Built a qualified contact base at Relativity Fest attendees for ongoing nurture and future legal-vertical campaigns.

Performance:

• Contacts reached: 300
• Total replies: 80 (26.7% reply rate)
• Qualified meetings booked: 39
• Target segments: Legal Firms, eDiscovery
• Channels: Email, LinkedIn
• Event: Relativity Fest 2024, Chicago
• Target personas: Decision-makers at law firms and eDiscovery providers
• Event: Relativity Fest 2024 (Chicago)