Productronica & SPS Germany Visit

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About the Germany Trip:

A combined Germany trip covering both Productronica (Munich) and SPS (Nuremberg) in the same travel window — two of Europe's leading trade fairs with different audience profiles and high-priority decision-makers.

Client's Challenges:

• Maximize the value of Bardin's combined Germany trip covering both Productronica (Munich) and SPS (Nuremberg).
• Engage a curated, enriched contact list that spans both events for in-person meetings during the trip.
• Coordinate outreach across two trade shows happening in the same travel window with different audience profiles.
• Convert trip logistics into a structured meeting calendar across two cities.

Solutions and Key Takeaways:

• Enriched and deduplicated contacts from both Productronica and SPS into a single targeted list of 347 high-priority prospects.
• Ran a combined outreach campaign with event-specific messaging tailored to each contact's primary event attendance.
• Prioritized prospects within geographic proximity to Munich and Nuremberg for flexible in-person meetings outside show floors.
• Sequenced outreach to align with Bardin's travel itinerary, ensuring meeting confirmations matched the trip schedule.
• Secured 21 qualified meetings across the combined Germany trip, maximizing ROI on travel investment.
• Achieved the highest reply rate of all Bardin campaigns (18.2%), driven by the enriched, high-priority contact list.
• Demonstrated that focused, smaller contact lists with deeper personalization outperform volume-based outreach.
• Provided a playbook for future combined-event trip campaigns.

Performance:

• Contacts reached: 347
• Total replies: 63 (18.2% reply rate)
• Qualified meetings booked: 21
• Target segments: Enriched contacts spanning Productronica + SPS attendees
• Channels: Email, LinkedIn
• Event: Combined Germany visit (Productronica, Munich + SPS, Nuremberg)
• Target personas: High-priority decision-makers attending Productronica or SPS