Productronica (Munich)

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About Productronica:

Productronica, held in Munich, is the world's leading trade fair for electronics development and production, attracting decision-makers across automation, semiconductors, motion & drives, sensors, IIoT, and EMS.

Client's Challenges:

• Build a qualified meeting pipeline ahead of Productronica, the world's leading trade fair for electronics development and production in Munich.
• Identify and engage decision-makers across automation, semiconductors, motion & drives, sensors, IIoT, and EMS segments.
• Reach busy engineering and operations leaders who attend Productronica with limited availability during the show.
• Stand out in a crowded pre-show outreach environment where many vendors compete for the same attendees' time.

Solutions and Key Takeaways:

• Built a targeted contact list of 762 Productronica attendees and exhibitors across six automation sub-segments.
• Executed a multichannel pre-event outreach campaign combining personalized email and LinkedIn engagement.
• Crafted messaging that tied Bardin's AI-powered deployment capabilities to each sub-segment's specific pain points (e.g., sensor integration challenges for IIoT buyers, scaling application engineering for EMS providers).
• Sequenced outreach to peak 1-2 weeks before the event, maximizing meeting confirmations during the show window.
• Secured 36 qualified meetings with automation buyers across six sub-segments, providing Bardin's team with a dense on-site meeting schedule.
• Achieved a 14.2% reply rate, significantly above typical B2B cold outreach benchmarks (3-5%).
• Validated strong demand for AI-powered automation deployment tools among Productronica's electronics manufacturing audience.
• Generated a pipeline of contacts for post-event follow-up and future campaign expansion.

Performance:

• Contacts reached: 762
• Total replies: 108 (14.2% reply rate)
• Qualified meetings booked: 36
• Target segments: Automation, Semiconductors, Motion & Drives, Sensors, IIoT, EMS
• Channels: Email, LinkedIn
• Event: Productronica, Munich
• Target personas: Decision-makers in automation, semiconductors, sensors, IIoT, and EMS