MD&M West (Anaheim)

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About MD&M West:

MD&M West, held in Anaheim, California, is North America's largest medical design and manufacturing trade show, bringing together decision-makers across medical devices, machinery, and hardware manufacturing.

Client's Challenges:

• Generate qualified meetings ahead of MD&M West, North America's largest medical design and manufacturing trade show in Anaheim, California.
• Reach decision-makers in medical devices, machinery, and hardware manufacturing who face stringent regulatory and quality requirements.
• Position Bardin's industrial AI platform in a medical manufacturing context where compliance and precision are paramount.
• Convert a cross-industry audience (medical + general hardware manufacturing) into a coherent meeting pipeline.

Solutions and Key Takeaways:

• Built a targeted list of 875 MD&M West attendees across medical devices, machinery, and hardware manufacturing segments.
• Ran a multichannel email + LinkedIn campaign with messaging adapted to medical manufacturing pain points: scaling application engineering while maintaining compliance, automating technical product data management, and supporting complex equipment selection.
• Positioned Bardin's AI agents as a way to accelerate deployment and support cycles without compromising on regulatory requirements.
• Sequenced outreach to peak before the Anaheim show dates.
• Secured 31 qualified meetings at MD&M West, demonstrating Bardin's applicability beyond core industrial automation into medical manufacturing.
• Achieved a 10.6% reply rate in a highly regulated, harder-to-penetrate audience.
• Validated cross-industry demand for AI-powered automation deployment, supporting Bardin's market expansion strategy.
• Built a medical manufacturing contact database for ongoing nurture and future event campaigns.

Performance:

• Contacts reached: 875
• Total replies: 93 (10.6% reply rate)
• Qualified meetings booked: 31
• Target segments: Medical Devices, Machinery, Hardware Manufacturing
• Channels: Email, LinkedIn
• Event: MD&M West, Anaheim
• Target personas: Decision-makers in medical devices, machinery, and hardware manufacturing