GITEX 2025 (Dubai)

About the Company:

Asya.AI is an AI research, software development, and design company building AI products that give people superpowers: computer vision and AI vision products, video and audio emotion detection, voice technology, and call center automation with AI agent platforms. Asya.AI works across the full product cycle, from pre-market studies and ideation through concept engineering and product design.

About GITEX 2025:

GITEX 2025, held in Dubai, is one of the world's largest technology exhibitions, drawing tens of thousands of attendees from across the Middle East and beyond.

Client's Challenges:

• Build a qualified meeting pipeline ahead of GITEX 2025 in Dubai, one of the world's largest technology exhibitions, drawing tens of thousands of attendees from across the Middle East and beyond.
• Engage AI and technology decision-makers across two parallel tracks: prospects available for face-to-face meetings in Dubai and prospects better suited to online meetings.
• Stand out in an event environment where thousands of vendors run pre-show outreach to the same concentrated pool of tech buyers.
• Convert a large, broad attendee base into a structured calendar of qualified meetings, both on-site and remote.

Solutions and Key Takeaways:

• Built a combined list of 739 contacts across two campaign tracks: 491 contacts for face-to-face (F2F) meetings in Dubai and 248 contacts for online meetings.
• Ran a multi-touch email + LinkedIn campaign totaling 3,606 sequence touches across both tracks.
• Tailored messaging to AI and technology use cases, positioning Asya.AI's custom AI models (vision, voice, emotion detection, call center automation) against each prospect's product and operations context.
• Split the campaign into F2F and online tracks so engagement could convert into the meeting format each prospect actually preferred, maximizing both on-site density and remote reach.
• Secured 21 qualified meetings across GITEX 2025 Dubai, combining 17 face-to-face meetings with 4 online meetings for prospects who could not meet on-site.
• Reached 739 AI/tech decision-makers with a combined 3,606 touches, achieving broad brand exposure at the region's biggest tech event.
• The dual-track structure extended the campaign's effective reach beyond physical attendance, converting interest from remote prospects into real meetings.
• Built a large MENA-region contact database for post-event nurture and future campaigns in the Gulf market.

Performance:

• Contacts reached: 739 (491 F2F track + 248 online track)
• Total sequence touches: 3,606
• Total replies: 53 (7.2% reply rate)
• Qualified meetings booked: 21 (17 F2F + 4 online)
• Target segments: AI, Technology
• Channels: Email, LinkedIn
• Event: GITEX 2025, Dubai
• Target personas: AI and technology decision-makers attending GITEX 2025 Dubai