Automate 2026 (Detroit)

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About Automate 2026:

Automate 2026, held in Detroit, is North America's largest robotics and automation event, bringing together decision-makers across industrial automation, robotics/RAAS, machinery, and system integration.

Client's Challenges:

• Build a meeting pipeline for Automate 2026, North America's largest robotics and automation event, held in Detroit.
• Reach decision-makers across industrial automation, robotics/RAAS, machinery, and system integrators in the US market.
• Penetrate a large, diverse attendee base where buying cycles are long and technical evaluation is complex.
• Compete for attention in the US market where Bardin's brand awareness was still building.

Solutions and Key Takeaways:

• Built a targeted list of 1,004 Automate 2026 attendees across four segments: industrial automation, robotics/RAAS, machinery, and integrators.
• Executed a multichannel campaign combining email and LinkedIn outreach with messaging focused on Bardin's AI deployment capabilities for robotics and automation projects.
• Tailored value propositions per segment: scaling application engineering for integrators, accelerating deployment for OEMs, and supporting machinery selection for end users.
• Timed outreach to peak 2-3 weeks before the show, with follow-up sequences for non-responders.
• Secured 25 qualified meetings at the largest automation event in North America, establishing Bardin's presence in the US market.
• Reached over 1,000 prospects, the largest contact pool across all Bardin campaigns.
• Identified robotics integrators as the most responsive segment, validating Bardin's go-to-market focus.
• Generated brand awareness beyond booked meetings through high-volume multi-channel exposure.

Performance:

• Contacts reached: 1,004
• Total replies: 75 (7.5% reply rate)
• Qualified meetings booked: 25
• Target segments: Industrial Automation, Robotics/RAAS, Machinery, Integrators
• Channels: Email, LinkedIn
• Event: Automate 2026, Detroit
• Target personas: Decision-makers in industrial automation, robotics, machinery, and system integration