A3 Conference

About the Company:

Bardin (formerly Folio) is an AI-native platform that helps OEMs, integrators, and distributors scope, deploy, and support industrial automation and robotics solutions. Their AI agents organize industrial product data, provide verified technical answers, and automate sales support workflows, enabling manufacturers to scale technical knowledge and accelerate decision-making across complex automation projects.

About the A3 Business Forum:

The A3 (Association for Advancing Automation) Business Forum is the world's leading networking event for robotics, vision & imaging, motion control, and industrial AI.

Client's Challenges:

• Build a meeting pipeline for the A3 (Association for Advancing Automation) Business Forum, the world's leading networking event for robotics, vision & imaging, motion control, and industrial AI.
• Reach a broad, high-level audience spanning automotive, robotics/AI, industrial automation, and design.
• Engage the largest contact pool across all Bardin campaigns (1,760 prospects) while maintaining personalization.
• Convert a networking-focused event audience into structured, qualified meetings.

Solutions and Key Takeaways:

• Built a targeted list of 1,760 A3 Conference attendees across four segments: automotive, robotics/AI, industrial automation, and design.
• Executed a high-volume multichannel campaign combining email and LinkedIn outreach.
• Crafted segment-specific messaging: AI-powered deployment for robotics companies, scaling application engineering for automation OEMs, and design-to-deployment acceleration for automotive.
• Sequenced outreach with multiple touchpoints to maximize engagement across the large contact pool.
• Secured 32 qualified meetings at the A3 Business Forum, the largest automation networking event in North America.
• Reached the widest audience across all Bardin campaigns (1,760 contacts), maximizing brand exposure.
• Identified robotics/AI and industrial automation segments as highest-converting, reinforcing Bardin's core market focus.
• Generated a large-scale contact database for ongoing nurture and retargeting in future automation events.

Performance:

• Contacts reached: 1,760
• Total replies: 96 (5.5% reply rate)
• Qualified meetings booked: 32
• Target segments: Automotive, Robotics/AI, Industrial Automation, Design
• Channels: Email, LinkedIn
• Event: A3 Conference
• Target personas: Decision-makers in automotive, robotics/AI, industrial automation, and design