Turning supply chain disruptions into meeting opportunities

‍Who this is for

Founders and commercial leaders selling BoM optimisation, availability intelligence, or supply risk platforms who want meetings with senior Engineering, Procurement, and Supply Chain leaders during moments of market volatility.

The buyer in 1 minute

VP Operations or VP Engineering

Owns program continuity and cross functional alignment. Cares about predictable output, dual sourcing, and reduced fire fighting.

Director Supply Chain or Director Procurement

Handles allocation risk and supplier communication. Cares about clear signals, faster alternates, and fewer escalations.

Component Engineer or Supply Chain Manager

Deals with daily part issues. Cares about validated alternates, lifecycle visibility, and immediate clarity during disruptions.

Pain signals you can speak to

• Shortages create immediate schedule risk
• Urgent escalations consume engineering and procurement time
• Alternates are not validated fast enough
• Suppliers respond slowly during market spikes
• Teams act late because signals are fragmented
• Fire drills become the norm rather than the exception

Positioning in one line

Help teams navigate disruptions with real time availability, lifecycle clarity, and verified alternates so they reduce escalations and stabilise programs fast.

Proof you can state without naming clients

• Strong performance booking 45 meetings at a major electronics fair
• Used by teams managing high reliability and compliance heavy programs
• Proven to surface early risk signals that prevent redesigns
• Supports multi-tier supplier networks

First touch rules

• One clear outcome
• One proof
• One small ask for a short mapping call

Subject ideas

• real signals
• faster alternates
• fewer escalations
• stable programs

Email opener

Name

We surface real time availability, lifecycle status, and verified alternates so teams react early instead of escalating late. 2 outcomes to explore: fewer urgent changes and faster decisions. Open to a short mapping call next week.

Call opener

Thanks for taking the call. Teams dealing with disruptions usually want 2 things early risk visibility and fast alternate verification. If that matches your priorities I can walk you through a simple workflow that runs on your current setup.

LinkedIn opener

Saw your update on current supply challenges. We help engineering and supply chain teams get real time availability and alternates early so fewer escalations reach leadership. Happy to compare notes if helpful.

Sequenced outreach example

Day 1

• Email with one outcome and proof
• LinkedIn connect with a one line note

Day 3

• Call with a 30 second disruption specific opener
• Voicemail repeating the small ask

Day 7

• Reply to your email with a short update and suggested time

Day 10

• Send a workflow sketch or brief screen capture

Objections and answers

We already have disruption processes

You keep your process. We add early signals and alternates so fire drills drop.

Our suppliers give us updates

Updates arrive late. Real time signals help you act earlier.

Show value before moving forward

Pick one metric: fewer escalations, faster alternates, or reduced redesign risk. We can outline expected impact in the first call.

Metrics that show progress

• Reply rate: 5 to 10 percent
• First meeting rate: 2 to 4 percent
• Conversion to second meeting: 50 to 70 percent when a workflow is shown