Trade fair meetings for electronics BoM platforms in Germany

Who this is for

Leaders of bill of materials and supply chain software selling to hardware makers, electronics brands, and EMS teams attending German trade fairs.

The situation

Trade fairs compress attention. Inboxes flood, calendars fill, and generic invites fail. Specific outcomes with credible proof and a small, low risk ask earn time on the calendar.

Outcomes to lead with

• Lower component risk and faster selection of alternates
• Better deliverability for critical parts across programs
• Quicker joint decisions between engineering and procurement

Account selection for Germany

• Exhibitors and speakers with active boards and programs
• Roles in engineering, procurement, supply chain, and category
• Public signals about obsolescence, lifecycle, RoHS, and REACH
• Priority on DACH firms with complex multi site operations

Message framework

One outcome plus one proof plus one small ask

• Outcome name the decision you improve risk, deliverability, or time to decision
• Proof share a credential, a security stance, or a short case that can be verified
• Small ask invite a brief on site workflow review during the fair

Positioning line

De risk your bill of materials by connecting live market insight to part choices and presenting approved alternates inside your current process.

Copy you can use

Subject ideas

1. cut component risk
2. faster sourcing

Email opener

Name

A quick idea to reduce risk on your next board before the fair. We connect live market insight to your BoM and surface alternates with cost and source inside your process. Open to a short on site review at your stand

Call opener

We help engineering and procurement make faster part calls with live risk and ready alternates. If that is relevant I can show a brief capture and hold a slot during the fair.

LinkedIn opener

Saw your note on component shortages. We map BoM risk and propose alternates your team can approve in minutes. Open to a short review at the fair

Sequence that fills calendars

• First touch email with the outcome, a single proof, and a small ask
• Same day connection note that repeats the outcome in one line
• Follow up call with a short voicemail that repeats the ask
• Thread reply with two time options and a simple agenda
• Escalate to a second persona if the first is silent

On site play

• Open with a short workflow capture
• Run the same steps live using a public data sheet
• Close with next steps and place a calendar hold while you are together

Objections and answers

Send details after the fair

Lock a brief slot now and send the summary today so the team can prepare.

We already use a sourcing tool

This adds live risk and alternates on top of your tool and exports decisions back. No change to process.

Talk to our distributor

Meet both parties and show how the shared workflow reduces stalled approvals.

Post fair follow up

• Same day send the capture and a decision summary
• Offer a short deep dive with engineering and procurement together
• Confirm a pilot around one board and one outcome with clear acceptance notes

‍