How to start conversations about supply risk with senior hardware leaders

‍Who this is for

Founders and revenue leaders offering BoM optimisation, component intelligence, or supply chain risk platforms who want meetings with senior Hardware, R and D, and Product leaders across Europe and the United Kingdom.

The buyer in 1 minute

VP Engineering or VP Hardware

Owns platform strategy and cross program risk exposure. Cares about predictable release schedules, dual sourcing readiness, and compliance.

Director Hardware or Director Product Development

Runs execution and supplier alignment. Cares about lifecycle risk, late stage redesigns, and resource use.

Head of Hardware or Component Engineering Lead

Executes part decisions and qualifications. Cares about availability, alternates, and avoiding late program disruptions.

Pain signals you can speak to

• Shortages trigger redesigns that delay entire programs
• Alternates are found too late
• Risk signals are spread across multiple spreadsheets
• Engineering and sourcing work without shared real time data
• Supplier information arrives inconsistently
• Program leads lack clear visibility into lifecycle changes

Positioning in one line

Give Hardware teams clear, early supply risk signals with verified alternates so they avoid redesigns, cut cycle times, and protect release schedules.

Proof you can state without naming clients

• Real time availability and lifecycle feeds
• Used by teams in high reliability and regulated environments
• Strong meeting generation at major electronics exhibitions
• Proven reduction of late stage redesign risk

First touch rules

• One outcome
• One proof
• One small ask for a short mapping call

Subject ideas

• early signals
• faster alternates
• risk clarity
• stable programs

Email opener

Name

A short idea to surface supply risk earlier in engineering programs. We provide real time availability, lifecycle status, and verified alternates so teams avoid redesigns and keep schedules stable. Two outcomes to explore: fewer disruptions and faster decisions. Open to a short mapping call next week.

Call opener

Thanks for taking the call. Senior hardware teams usually want 2 things early risk visibility and fast alternate validation. If that matches your priorities I can walk you through a short workflow that runs on your current tools.

LinkedIn opener

Saw your note on program stability. We help hardware teams see real time supply risk and alternates early so releases stay on track. Happy to compare notes if useful.

Sequenced outreach example

Day 1

• Email with one outcome and one proof
• LinkedIn connect with a one line note

Day 3

• Call with a 30 second opener
• Voicemail repeating the small ask

Day 7

• Reply to your email with a short update and suggested time

Day 10

• Send a simple workflow sketch or brief screen capture

Objections and answers

We already track risk internally

You keep your own system. We add real time signals and alternates so issues surface earlier.

Procurement handles shortages

Engineering needs signals sooner. Early visibility reduces urgent changes downstream.

Show value before moving forward

Pick one metric: fewer redesigns, earlier risk detection, or faster alternate approval. We can estimate impact in a first call.

Metrics that show progress

• Reply rate: 5 to 10 percent
• First meeting rate: 2 to 4 percent
• Conversion to second meeting: 50 to 70 percent with a workflow demo