How to sell BoM optimisation to Industrial equipment manufacturers

Who this is for

Founders and commercial teams offering BoM optimisation, supply intelligence, or sourcing automation who want meetings with senior decision makers in Industrial equipment manufacturing across Europe and the United Kingdom.

The buyer in 1 minute

VP Engineering

Owns platform strategy and long lifecycle product lines. Cares about reliability, component continuity, and predictable release against long planning cycles.

Director Hardware or Director Product Development

Responsible for execution and supplier qualification. Cares about lead time stability, approved alternates, and component lifecycle risk.

Component Engineer or Head of Engineering Operations

Executes daily part selection and supplier coordination. Cares about obsolescence visibility, alternates, and timely updates that prevent redesigns.

Pain signals you can speak to

• Long lifecycle programs suffer from sudden obsolescence
• Industrial suppliers provide slow or inconsistent confirmations
• Alternates require lengthy approvals
• Risk data is stored in spreadsheets not shared across teams
• Engineering and procurement operate without shared market signals
• Redesigns triggered by aging components slow entire programs

Positioning in one line

Give Industrial engineering teams real time risk, lifecycle alerts, and verified alternates so they avoid redesigns, stabilise sourcing, and keep long lifecycle programs on schedule.

Proof you can state without naming clients

• Proven workflows in long lifecycle industries with strict reliability needs
• Real time availability and lifecycle feeds
• Strong meeting generation at major electronics exhibitions
• Ability to support complex multi supplier environments

First touch rules

• One clear outcome
• One simple proof
• One small ask for a short mapping call

Subject ideas

• lifecycle risk
• faster alternates
• stable sourcing
• fewer redesigns

Email opener

Name

We surface real time availability, lifecycle status, and verified alternates so teams avoid late redesigns and slow approvals. 2 outcomes to explore: faster qualification and fewer surprises. Open to a short mapping call next week.

Call opener

Industrial teams usually want 2 things lifecycle visibility and verified alternates early in the cycle. If this matches your focus I can walk you through a simple workflow that fits on top of your current stack.

LinkedIn opener

We help Industrial engineering teams get real time availability and alternates early so redesign risk drops. Happy to compare notes if relevant.

Sequenced outreach example

Day 1

• Email with one outcome and one proof
• LinkedIn connect with a one line note

Day 3

• Call with a 30 second program specific opener
• Voicemail repeating the small ask

Day 7

• Reply to your own email with a short update and suggested time

Day 10

• Send a workflow sketch or quick screen capture

Objections and answers

We already manage lifecycle risk internally

You keep your current process. We add real time signals and alternates so teams avoid last minute redesigns.

Procurement already tracks supplier changes

This gives engineering earlier signals so planning is not disrupted by late supplier updates.

Show value before anything else

Pick one metric: fewer redesigns, improved lifecycle visibility, or faster approvals. We can outline expected changes in a first call.

Metrics that show progress

• Reply rate: 5 to 10 percent
• First meeting rate: 2 to 4 percent
• Conversion to second meeting: 50 to 70 percent when a workflow is shown

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