Why fintech research must be fast and accurate

Fintech teams sell into regulated, compliance-heavy environments.

Long research cycles slow down outbound.

Shallow research leads to irrelevant messaging.

The goal is to find high intent signals in minutes and align the message to operational or regulatory pressure, not company trivia.

Below is a research workflow built specifically for fintech, payments, AML, and KYC products.

Step 1

Scan for regulatory events

Fintech buying intent often comes from regulatory change.

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Look for

• licensing announcements

• regulatory approvals

• new jurisdiction entries

• updates to compliance processes

• partnerships with regulated entities

These updates indicate the company is shaping new workflows.

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Outbound insight

Tie messaging to risk control and audit readiness.

Step 2

Check product updates involving payments

Many product releases trigger a need for new verification logic.

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Examples

• adding payouts

• adding subscriptions

• launching a marketplace

• enabling cross border payments

• offering stored value

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Outbound insight

Highlight workflow automation, visibility, and approval consistency.

Step 3

Look at hiring patterns

Hiring is one of the fastest signals of operational pressure.

Roles that indicate internal strain

• compliance analyst

• AML investigator

• risk operations

• payments operations

• onboarding specialist

• fraud detection

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Outbound insight

Tie messaging to reducing manual load and increasing review speed.

Step 4

Check transaction volume indicators

Fintech rarely publishes volume directly, but signals are visible.

Indicators include

• increasing reviews on app stores

• faster user growth

• new corridor launches

• collaborations with payment providers

• interviews or articles referencing scale

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Outbound insight

Point to scalability and reduced review bottlenecks.

Step 5

Look for operational pain in public feedback

User complaints offer insight into inefficiencies.

Signals

• slow payouts

• onboarding delays

• account verification issues

• repeat documentation requests

• inconsistent approval times

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Outbound insight

Share outcomes around faster approvals and smoother verification flow.

Step 6

Assess geographic footprint

Fintech operating across multiple regions face higher complexity.

High intent territories

• EU

• UK

• US

• LATAM

• MENA

• APAC

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Outbound insight

Emphasize consistency across jurisdictions and audit readiness.

Step 7

Check partnership or compliance announcements

Partnerships often require new processes.

Look for

• banking partners

• issuing partners

• PSP integrations

• regtech collaborations

Outbound insight

Align messaging to integration speed and compliance workflow clarity.

What not to waste time on

Low-value research includes

• company blog posts

• general social content

• repeated congratulatory news

• employee spotlights

• marketing campaigns

Fintech buyers do not care about personalization based on these details.

Focus on operational, regulatory, and scale signals only.

Turning research into a message

Use the signal as the first sentence.

Example

“Saw your recent expansion into the UK, which usually adds new approval steps to payout flows. We help teams reduce manual verification time and stay audit ready. Worth a short comparison.”

Short

Relevant

Backed by a real signal

Subject ideas

• compliance insight

• approval workflow

• new region update

• fast review