How to reach Component Engineering leaders for BoM optimisation platforms in Automotive electronics

‍Who this is for

Founders and commercial teams selling BoM optimisation, component intelligence, or supply risk platforms who need meetings with senior decision makers in Automotive electronics programs across Europe and the United Kingdom.

The buyer in 1 minute

VP Engineering

Owns platform strategy and program approval across multiple vehicle lines. Cares about compliance readiness, lifecycle risk, and predictable release schedules.

Director Hardware or Director Component Engineering

Runs qualification, supplier alignment, and compliance checks. Cares about lead time stability, approved alternates, and supplier resilience.

Head of Component Engineering

Executes selection and manages approved vendor lists. Cares about lifecycle visibility, risk early in the cycle, and smooth audits.

Pain signals you can speak to

• EV and ADAS programs face strict compliance and high reliability needs
• Component shortages cause cost overruns and schedule slips
• AVLs are slow to update when suppliers change status
• Alternates require long validation loops
• Risk data is fragmented across tools
• Late design changes hurt the certification timeline

Positioning in one line

Help Automotive engineering teams see real time risk and verified alternates early so they avoid shortages, protect certification schedules, and stabilise program delivery.

Proof you can state without naming clients

• Real time availability and pricing data used in high reliability industries
• Proven workflows with teams facing strict compliance needs
• Strong meeting generation results at major electronics events
• Ability to support complex supplier ecosystems

First touch rules

• One outcome
• One proof
• One small ask for a short mapping call

Subject ideas

• early risk
• faster alternates
• stable programs
• fewer redesigns

Email opener

Name

A short idea to reduce risk on current Automotive programs. We surface real time availability and verified alternates so engineering avoids late redesigns and keeps certification timelines stable. Two outcomes to explore: fewer shortages and faster approvals. Open to a short mapping call next week.

Call opener

Automotive teams usually want 2 things early risk visibility and faster alternate verification. If that fits your priorities I can walk you through a short workflow that runs on your current stack.

LinkedIn opener

Saw your post on reliability requirements. We help Automotive engineering teams see real time availability and verify alternates early so compliance and release schedules stay on track. Happy to compare notes if useful.

Sequenced outreach example

Day 1

• Email with one outcome and one proof
• LinkedIn connect with a one line note

Day 3

• Call with a 15 second opener
• Voicemail repeating the small ask

Day 7

• Reply to your own email with a short update and time suggestion

Day 10

• Send a workflow sketch or short screen capture

Objections and answers

We already have strict AVL processes

You keep your AVL system. We only add real time risk data and verified alternates so updates happen faster.

Compliance teams slow everything

We support your current controls. The main value is early visibility so fewer changes hit late review.

Show value before anything else

Pick one metric: fewer shortages, faster approvals, or fewer late redesigns. We can estimate the impact in a first call.

Metrics that show progress

• Reply rate: 5 to 10 percent
• First meeting rate: 2 to 4 percent
• Conversion to second meeting: 50 to 70 percent with a workflow demo