How to reach Component Engineering leaders for BoM optimisation platforms

Who this is for

Founders and commercial leaders at BoM optimisation and supply risk intelligence platforms who need meetings with senior Component Engineering and Hardware decision makers across Europe and the United Kingdom.

The buyer in one minute

VP Engineering

Sets long term hardware strategy and approves new tools. Cares about risk resilience, compliance readiness, and predictable time to release.

Director Hardware or Director Component Engineering

Owns daily execution and supplier alignment. Cares about qualification speed, sourcing reliability, and engineering throughput.

Head of Component Engineering

Runs the selection and approval process. Cares about alternates, lifecycle risk, supplier constraints, and cycle time.

Pain signals you can speak to

Physical component shortages slow entire programs

Alternates are found too late or live in private spreadsheets

Engineering work happens without real market data

Single source parts trigger risk flags during late design reviews

Teams cannot see cost or availability shifts in real time

Procurement and engineering work in separate systems

Positioning in one line

Help your engineering and sourcing teams see real world component risk early, select alternates instantly, and keep BoM decisions aligned with real market data.

Proof you can state without naming clients

Real time feeds for availability and pricing

Work with teams preparing for regulated and high reliability environments

Successful meeting generation at major exhibitions such as Electronica

Strong results booking dozens of meetings with senior hardware buyers

1st touch rules

One outcome only

One proof that is simple to confirm

One small ask for a short mapping call

Subject ideas

supply risk on electronics program

constrained components

BoM verification

cut time

Email opener

Name

A short idea to remove component risk from your current program. We surface real time availability and cost signals, then show verified alternates so teams avoid single source delays. Two outcomes to explore: faster qualification cycles and fewer late stage redesigns. Open to a short mapping call next week.

Call opener

Thanks for taking the call. Teams like yours usually want two things first early visibility into component issues and second a way to approve alternates without slowing release. If that is relevant I can walk you through a simple workflow that sits on top of your current tools.

LinkedIn opener

Appreciated your note on lifecycle risk. We help engineering teams see real time availability and verify alternates early so sourcing and design stay aligned. If this is relevant for your current program I am happy to compare notes.

Sequenced outreach example

Day 1

Email with one outcome and one proof

LinkedIn connect with a one line note repeating the outcome

Day 3

Call with a thirty second opener

Voicemail repeating the small ask

Day 7

Reply to your own email with a short update and a time suggestion

Day 10

Send a simple workflow sketch or a two minute screen capture

Objections and answers

We already manage BoM risk internally

You keep your current process. We add real market data and verified alternates so your team does not rely on outdated lists.

Procurement has its own tools

This supports engineering earlier in the cycle. It reduces the last minute scramble and aligns both teams before release.

Show the impact before anything else

Pick one metric. Either alternates found early, cost stability, or reduction of late redesign risk. We can outline expected changes in a first call.

Metrics that show progress

Five to ten percent reply rate for targeted component engineering lists

2-4% first meeting rate from contacted accounts

Strong conversion to second meeting once a workflow is shown

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