How to Personalise Cold Emails for E Commerce Buyers in 3 Lines

Why short personalisation matters

E commerce buyers scan, not read. If your message does not land in under 5 seconds, they move on. Personalisation must be fast, role relevant, and tied directly to pain in their visual or content pipeline.

What personalisation is not

• Not flattery

• Not referencing their LinkedIn

• Not adding long context about their brand

• Not detailed research dumps

• Not writing long intros

E commerce buyers ignore all of that.

What real personalisation means

Real personalisation focuses on outcomes that matter to them:

• Faster visuals

• Higher conversion

• Lower cost of content

• Faster launch cycles

• Removing creative bottlenecks

Anything else is noise.

The 3 line personalisation framework

Line 1

Show you understand their current pressure.

Examples:

• Many teams struggle to launch visuals fast enough for campaigns.

• Product launches move quicker than content workflows.

• Photoshoots slow down PDP updates.

Line 2

Explain your solution in simple language.

Examples:

• We create photorealistic 3D visuals from your product files.

• We generate unlimited visual assets without new photoshoots.

• We turn product data into launch ready visuals in minutes.

Line 3

State one clear outcome.

Examples:

• This cuts visual production time by 70 percent.

• This keeps PDPs updated instantly during launches.

• This increases conversion with better visuals.

Why this 3 line format works

• It respects the buyer’s time

• It removes friction

• It replaces complexity with clarity

• It positions value before features

• It mirrors how e commerce teams make decisions

Who this works best for

• Creative Directors

• Heads of E Commerce

• Marketing Directors

• Performance Marketing Leads

• DTC Founders

High intent signals to personalise around

• Frequent product launches

• Complex catalogs

• Seasonal campaigns

• Hiring creative or e commerce roles

• Visual inconsistencies on PDPs

• Complaints about photoshoot delays

Full 3 line examples

Example 1

You launch new products often and that creates visual pressure.

We generate photorealistic 3D visuals directly from your product files.

This helps you publish campaign ready visuals instantly.

Example 2

Many teams struggle with slow photoshoots before peak season.

We create unlimited visual assets directly from product data.

This reduces bottlenecks and accelerates PDP updates.

Example 3

Brands with complex product lines wait weeks for visuals.

We turn specs into configurable 3D models instantly.

This supports faster launches and increases conversion.

Mistakes to avoid

• Writing more than 3 lines

• Including links too early

• Talking about technology instead of outcomes

• Sounding overly enthusiastic

• Making the message generic

How to test your personalisation

Ask one question:

Would this email make sense for any brand

If yes, it is not personalised.

If it references timing, workflow, or product complexity, it is.

Subject ideas

• faster visuals

• instant assets

• higher conversion

• no photoshoots