How to book meetings with Supply Chain leaders in high mix low volume manufacturing

‍Who this is for

Founders and commercial leaders selling BoM optimisation, supply chain intelligence, or sourcing automation who need meetings with senior Supply Chain leaders in high mix low volume manufacturing across Europe and the United Kingdom.

The buyer in 1 minute

VP Supply Chain

Owns production continuity, supplier resilience, and risk mitigation. Cares about material availability, dual sourcing readiness, and predictable release schedules.

Director Supply Chain or Director Operations

Runs planning and allocation. Cares about lead time stability, supplier constraints, and risk signals early in the design cycle.

Supply Chain Manager or Planning Manager

Executes daily coordination. Cares about shortages, alternates, supplier confirmations, and rapid adjustments when signals change.

Pain signals you can speak to

• High mix programs create unpredictable component demand
• Shortages create cascading delays across builds
• Suppliers cannot confirm delivery windows reliably
• Late alternates slow production and create premium costs
• Engineering decisions and supply chain realities are disconnected
• Real time availability signals are missing in planning tools

Positioning in one line

Give Supply Chain teams real time availability, alternates, and risk signals so they prevent shortages, protect schedules, and plan reliably across complex builds.

Proof you can state without naming clients

• Strong performance booking 45 meetings at a major electronics fair
• Real time availability and pricing feeds used in high reliability industries
• Workflows proven in complex, multi supplier environments
• Consistent results engaging senior supply chain decision makers

First touch rules

• One clear outcome
• One simple proof
• One minimal ask for a short mapping call

Subject ideas

• risk signals
• faster alternates
• stable builds
• fewer shortages

Email opener

Name

A short idea to stabilise builds in high mix programs. We surface real time availability and alternates so supply chain teams prevent shortages before production is impacted. Two outcomes to explore: fewer urgent escalations and more predictable material plans. Open to a short mapping call next week.

Call opener

Teams like yours usually want 2 things early visibility into supply risk and a faster way to approve alternates before a build is committed. If that aligns with your current priorities I can walk you through a simple workflow on your existing stack.

LinkedIn opener

Saw your update on production stability. We help supply chain teams see real time availability and verify alternates early so schedules stay intact. Happy to compare notes if useful for your current programs.

Sequenced outreach example

Day 1

• Email outcome plus proof
• LinkedIn connect with a one line note

Day 3

• Call with a 30 second opener
• Voicemail repeating the small ask

Day 7

• Reply to your email with a short update and time suggestion

Day 10

• Send a workflow sketch or quick screen capture

Objections and answers

We already manage supply risk internally

You keep your existing tools. We add real time signals and verified alternates so risk is visible earlier and builds stay stable.

Engineering already provides alternates

This gives Supply Chain verified data earlier so planning is not disrupted by late changes.

Show value first

Pick one metric: fewer shortages, better plan adherence, or reduced escalations. We can outline expected changes in a first call.

Metrics that show progress

• Reply rate: 5 to 10 percent
• First meeting rate: 2 to 4 percent
• Conversion to second meeting: 50 to 70 percent with a workflow demo