Sales

As a SimOps platform, how to earn replies in FMCG

DATE

November 20, 2025

AUTHOR

Narmin Mammadova

READ

5 min

Who this is for

SimOps founders and revenue leaders selling into European consumer goods across food and beverage, personal care, and household products.

Outcomes that make buyers care

Aim each first touch at 1 program goal

Reduce line downtime by 15% to 30%
Extend product shelf life by 10% to 25%
Cut energy per batch by 10% to 30%
Shorten time to decision in design of experiments by 30% to 50%

Build the right account list

Prioritise enterprises where a reply becomes a meeting

Size 5,000 plus employees or multi plant operations
Visible modelling and simulation or process engineering footprint
ERP and PLM in place for real constraints in decisions
Public goals for OEE, yield, sustainability, or waste reduction

Map the buying group

Reach at least 3 people in every account

VP or Director R and D or Process Engineering
VP or Director Operations or Manufacturing
Head of Quality or Food Safety
Digital or Data leader
Procurement and Security reviewer
Plant or Site manager for proof of value pilots

Message framework that works

One outcome plus one proof plus one small ask

Outcome choose downtime, shelf life, energy, or time to decision
Proof show SOC 2 or respected accelerator or consortium
Small ask request a 15 minute mapping call with a 2 point agenda

Example one line

Operate existing models with ERP and PLM context to cut line downtime and keep decisions auditable across plants.

Copy you can use today

Subject ideas

cut line downtime
extend shelf life
Reduce energy using ERP and PLM

Email opener

Name

A quick idea to reduce downtime on line name without new tooling. We connect existing models to ERP and PLM so decisions reflect real constraints. Two outcomes to discuss energy per batch reduction and faster design of experiments. Open to a 15 minute mapping chat next week

Call opener

Fast FMCG wins are fewer unplanned stops and faster design of experiments using current data. If either is active I can walk through a 2 minute workflow and outline next steps.

LinkedIn opener

Noticed your note on OEE and waste. We help teams operationalise approved models so non specialists can run studies as a simple app. Open to compare approaches

Sequence that respects plant calendars

Day 1 email plus connect

Day 3 call and leave a 30 second voicemail that repeats the small ask

Day 7 reply to your email with a 1 line update and a slot

Day 10 send a 2 minute workflow capture using their current tool names

Day 14 reach a second persona with a tailored outcome

Handle the 3 common objections

Security review

Share a 2 page brief and confirm reuse of identity and access rules.

We already have tools

Confirm you connect their stack and add ERP and PLM context so decisions reflect real constraints.

Proof before pilot

Agree on 1 metric downtime, shelf life, energy, or time to decision and outline the workflow on call 1.